I Don't Do Niches. I Do Lanes

I was never built for one thing

Pick a niche, they said. Stay in your lane, they said. I've spent the last year and a half trying to do both, and it never once felt like me.

In April of 2025 I sold my little shirt-making company. 19 years spent building it into a 1.4 million dollar business. The hustle and grind was REAL. You don’t build a 1.4 million dollar company with a few t-shirt orders.

Like ‘they’ say, entrepreneurship is the greatest personal development program disguised as a business. What a fucking journey.

Some of you know my story. How I started out in my basement in the middle of a SUPER UGLY divorce. (Story for another day.) I had to find a way to make money as a single mom to three young boys. Something with the flexibility to take care of them and still keep us afloat. I took on side jobs. I leaned on my mom. We survived like that for years.

And then, right in the middle of life getting good. Business going well. An amazing man in my life. My whole fucking world shattered. January 30, 2020, we lost my middle son JT to suicide. Something I had lived in fear of for years came true.

It took me three years of deep dark grief to get my shit together. My life HAD to change. Or I was going down with him.

End of year two of my grief “journey,” I dove into all the things. Reiki. Energy work. Healing retreats. I’d been dabbling in this stuff for years, but this time I wasn’t dabbling. I was listening. Then I found Human Design. That, and a Psych-K session for my PTSD, were two of the most life-changing experiences I’ve ever had.

For the first time, I gave myself grace for who I really am. All the things people judged me for? Turns out those are my strengths.

Peptides showed up in November of 2024. What started as me trying to feel human again turned into a whole world. Gave me my health back. A way to help other people find theirs. And through affiliate marketing, it actually paid me to do it. That part matters more than it sounds. It bought me time. It bought me freedom. Room to keep becoming instead of just surviving.

Long story not so short. I was never built for a niche.

So I don’t do niches. I do lanes.

Depending on where you’re at in your own journey, you pick the road you want to travel with me. Some days that’s peptides. Some days it’s grief. Some days it’s the business, or the becoming. You’re not stuck on one road. Neither am I.

I'm a peptide nerd and a grieving mother. I build businesses and I cry in the car. I'll talk longevity and grief in one breath, then tell you to download the Yuka app to check your labels. For the longest time I thought I had to pick. Pick a niche. Pick one thing. Pick the version of me that's easiest to market.

But that woman doesn’t exist. And pretending she did was exhausting.

So this is where I stopped picking.

Lessons with Lori is all of it, under one roof. The peptides and the grief. The business and the becoming. The stuff that gets flagged everywhere else. Real life, real healing, real becoming, from someone who refuses to be just one thing.

Pick the lanes that pull you. Ignore the ones that don’t. That’s kind of the whole point.

Glad you’re here.

Lessons with Lori, powered by Hey Lori LLC. This isn’t a business. It’s where I write. It’s where I make sense of all the lessons I was put on this earth in this meat suit to share and serve.